Digital marketing is an inescapable aspect of running a competitive business — but with so many different tactics and strategies available, it’s challenging to know where to start. From understanding your target audience to continuously learning and experimenting, let’s explore the top habits marketers use to find success in the digital world.
Set specific, measurable, attainable, relevant and time-bound (SMART) goals. SMART goals allow you to stay focused and track your progress and measure the success of your efforts.
These might include goals related to revenue, customer acquisition or brand awareness, for example, increasing website traffic by 25% over the next quarter. By setting a specific and measurable goal, you can create a plan of action and then track progress towards your goals and adjust your strategies as needed.
By tracking and analyzing your data, you can make informed decisions about marketing strategies and tactics and optimize your efforts for better results.
A variety of tools exist for gathering and analyzing data about your marketing efforts, including Google Analytics, social media engagement analytics and customer relationship management (CRM) software.
Be sure to stay up to date on industry trends and developments and identify new opportunities for growth; tools such as Google Trends and industry reports are useful for gathering this information, which can then be incorporated into your marketing strategies.
Take the time to thoroughly research and analyze your target audience, competitors and market trends to develop a solid foundation for your marketing plan. Then set clear, specific goals for marketing campaigns and the overall business, and create a roadmap to guide your efforts.
By developing and sticking with a comprehensive plan that outlines your goals, tactics and progress, you’ll be better equipped to stay focused, on track and measure your success.
Effective communication magnifies the success of any marketing campaign, so craft messaging that speaks directly to audience needs and addresses their pain points. Make sure to use language that is clear and easy to understand and avoid using jargon or technical terms that might be confusing to your audience. Creating a messaging map can provide a handy reference point for yourself or other members of your team.
Try a variety of communication channels to reach your audience, such as social media, email marketing, and content marketing, and make sure it stays consistent regardless of where it appears.
Search engine optimization (SEO) is used to drive traffic to websites and improve search engine rankings. By implementing SEO best practices, you can improve the visibility of your website and make it more attractive to search engines, leading to more organic traffic and potential customers.
Tools such as Google Analytics and Google Search Console help you track performance and identify areas for improvement. Performing keyword research will identify the terms and phrases that are most relevant to your business and target audiences for incorporation into your website content and meta tags.
In addition, building high-quality backlinks to websites, and using tactics such as guest blogging and social media outreach to earn backlinks from reputable sources, can improve search engine rankings and drive more traffic to your website.
Successful digital marketers are skilled at experimenting and testing different approaches to see what works best. Performing A/B testing lets you compare the performance of different versions of your marketing campaigns and use the results to identify areas for improvement. They are also willing to take calculated risks and try new things, recognizing that sometimes failure is an important part of the learning process.
Want to become an expert digital marketer? Reach out to BrandAction Agency.
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Julia Parisot
VP Growth
julia.parisot@brandactionagency.com
312-985-7247
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Partner with us
Julia Parisot
VP Growth
Get a free market analysis
Follow our thoughts
