We’re different out of necessity

Let’s face it, today’s purchase process is more complex than ever because buyers are more informed and self-directed.

And with 95% of buyers being out of market at any given time*, how do you ensure you’re balancing your brand AND demand efforts?

That’s why we specialize in BrandDemand Marketing, a holistic planning and activation approach that helps clients better align their Marketing, Sales and Customer Service disciplines to successfully deliver balanced brand and demand strategies and tactics based on the way buyers make purchase decisions.

That means you can speed purchase decisions for those ready to buy now and hit your short-term goals, retain and reward those loyal purchasers, and simultaneously nurture those not yet ready to buy, building trust and engagement.

In other words, Accelerating BrandDemand™.

*The B2B Playbook, Demand Generation Budget Allocation | Creation vs. Capture, 2024.

How we help you align and accelerate

The GAIN Marketing Maturity Model is a framework we use to help organizations assess and guide their readiness for the development of their branding, nurturing, sales and customer service strategies — what we think of as BrandDemand strategic planning. It comprises four key stages, each representing an increasing level of maturity in the organization’s Marketing efforts.

Learn more about BrandDemand GAIN

GAMEPLAN is our proprietary, rigorous framework designed to help guide client organizations smoothly through BrandDemand strategic planning. This framework includes practical checks and balances to ensure that an organization's Marketing, Sales and Customer Service disciplines are aligned and engaged on mutual business goals that reflect customer needs and purchase journeys.

Learn more about BrandDemand GAMEPLAN

Our Team

Meet the accelerators

We’re hands-on, seasoned experts and specialists who actively play a role in every client engagement, providing strategic consultation and support. No bait-and-switch here. We really do work best with clients who want to engage with us as partners and come to view us as extensions of their teams.

Gayle Novak
Chief Brand Strategist,
Partner

Feline fanatic
Obsessed with LeBron James & all Cleveland sports teams (ask me about “Drizzlegate”)
Travel enthusiast

Connect with Gayle Novak

Rich Dettmer
Chief Demand Strategist, Partner

Dad joke Jedi
Avid fisherman
AI geek

Connect with Rich Dettmer

Ron Klingensmith
Chief Creative Strategist,
Partner

Birdwatcher and gardener
Conqueror of bike trails
MacGyver of sorts

Connect with Ron Klingensmith

Mike Bueltmann
Chief Operations Officer,
Partner

Pickleball pro
Tackler of ski slopes
Gadget freak

Connect with Mike Bueltmann

Matt Finizio

Creative Director, Partner

Matt Finizio
Creative Director, Partner

Die-hard Cubs, Eagles and Flyers fan
Concert enthusiast
Mr. Fix-it

Connect with Matt Finizio

Julia Parisot
VP Growth

Aspiring vinophile
Cat mom to Henri and Simone
Volunteers to bring potluck
casserole

Connect with Julia Parisot

Whether we’re doing work on behalf of our clients, working with each other, or contributing our talents to help improve our communities, every day, we encourage one another to make what we do just a little bit better.

We keep up with the trends, but we’re never trendy. We continue learning, advancing our knowledge, anticipating how change will change our business — but always grounding it in strategy versus shiny new toys.

We’re people working in a people business. Technology continues to push the boundaries of how we work, but it can’t replace the value of what happens when we connect person to person — exchanging ideas, building partnerships, nurturing friendships and birthing new solutions that get results.

Treating everyone with respect. Taking pride in a job done well. Having integrity and ethics always as our guiding force. Sweating the little details just as much as the bigger deliverables. These all seem so obvious. But it doesn’t hurt to remind ourselves. And so we do, every day.

What we believe

One thing you’ll notice about our values is that they’re all action-oriented. They go beyond lofty ideals, representing how we support each other and our clients daily. These values define our work ethic and reflect the types of long-term relationships we seek to foster.

Make it better

Stay curious

Forge connections

Focus on what matters

Our Clients