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Mapping content to the new buyer journey

The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.

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Taking the Long View with a BrandDemand Approach

Taking the Long View with a BrandDemand Approach

Taking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…

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