2024 - BrandAction Agency

Ten tips for success as a digital marketer

Ten tips for success as a digital marketer Digital marketing is an inescapable aspect of running a competitive business — but with so many different tactics and strategies available, it’s…

01 October

Leveraging NIL in college football for B2B marketing success: A BrandDemand approach

Leveraging NIL in college football for B2B marketing success: A BrandDemand approach What’s in a name? With the NCAA’s 2021 decision to permit athletes to monetize Name, Image and Likeness…

20 September

Ten Tips for Building a Successful Marketing Automation Nurture Program

Ten Tips for Building a Successful Marketing Automation Nurture Program If you're looking to build a killer marketing automation nurture program, you're in the right place. In today's digital world,…

09 September

Tips to maximize marketing email deliverability

Tips to maximize marketing email deliverability If a tree falls in the forest but no one hears it, did it ever make a sound? And if a marketing email is…

20 August

Accelerating branddemand: BrandAction Agency’s 2024 buyer journey infographic

Gone are the days of quick sales, impulse buys and split-second decision-making. The considered purchase has become, well, more considered. The last 10 years have seen a steady growth in the…

08 August

Demystifying “prompt engineering”: the simplicity of usability in AI

Demystifying "prompt engineering”: the simplicity of usability in AI In recent years, the technological landscape has witnessed a seismic shift, with generative artificial intelligence (AI) emerging as a groundbreaking force.…

29 July

Measuring success in Branddemand: Part two — benchmarking and optimization

Measuring success in Branddemand: Part two — benchmarking and optimization If you’ve been hard at work defining campaign goals, aligning them with your business, selecting your key performance indicators, and…

05 July

Mapping content to the new buyer journey

The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.

20 June

Taking the Long View with a BrandDemand Approach

Taking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…

03 June