Gone are the days of quick sales, impulse buys and split-second decision-making. The considered purchase has become, well, more considered. The last 10 years have seen a steady growth in the…
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Demystifying "prompt engineering”: the simplicity of usability in AI In recent years, the technological landscape has witnessed a seismic shift, with generative artificial intelligence (AI) emerging as a groundbreaking force.…
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Measuring success in Branddemand: Part two — benchmarking and optimization If you’ve been hard at work defining campaign goals, aligning them with your business, selecting your key performance indicators, and…
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The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.
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Taking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…
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Julia Parisot
VP Growth
julia.parisot@brandactionagency.com
312-985-7247
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Partner with us
Julia Parisot
VP Growth
Get a free market analysis
Follow our thoughts
