Customer Insight
We believe the voice of the customer should always inform all branddemand strategy work. So, whether that means reviewing and understanding customer work you’ve already completed, conducting secondary research, executing competitive audits or, undertaking primary research, we listen to customers pain points and then translate these into insights that drive meaningful actions. We also typically conduct qualitative internal and external stakeholder research as part of our branding engagements, including survey design, one-on-one interviews, research findings and key implications.